CLIENT
Autana Family Therapy
SERVICES
Visual Identity & Web Development
The Problem
When Autana Family Therapy came to us, they felt lost in their own identity, disconnected from the brand they knew they needed to embody.
The Solution
A rebrand grounded in story and purpose.
The Result?
A new identity that communicates safety, trust, responsive care…
and a 200% increase in website visits just within the first month.
To make this branding possible, we began with a strategy discovery to bring their heart to life. Here’s a breakdown:
THE VISION
To cultivate spaces of safety, growth, and connection—where care is accessible, culturally attuned, and rooted in justice. Autana Family Therapy exists not just to treat symptoms, but to accompany people through the process of rebuilding and rediscovering strength. Their work empowers individuals, families, and future clinicians to navigate healing with integrity and courage.
AUDIENCE
Children, teens, young adults, families, and caregivers seeking culturally responsive therapy. The practice serves diverse communities including LGBTQIA+, Black and Indigenous, Spanish-speaking and Latino, immigrant, and other communities of color.
POSITIONING
Autana stands apart by refusing performative models of mental health care. Instead, it offers a grounded, human-centered approach where every client and clinician is met with humility and genuine respect. Care is a shared process rooted in justice, and resilience.
PERSONALITY
Empathetic, reflective, and self-aware. Every interaction is guided by curiosity free of judgement. The tone is honest and affirming, while honoring the complexity of lived experience. Autana acknowledges that healing grows from authenticity and collective strength.